packaging Design
Twix
A packaging concept that reimagined Twix through a bold, contemporary visual direction while retaining the brand’s instantly recognisable character.
The project extended beyond packaging into motion, bringing the new visual system to life through animation.
THE WORK
A familiar favourite, reimagined.
The project explored how Twix could be refreshed without losing the visual cues that make the brand so recognisable. Packaging, graphic elements and motion were developed as one cohesive system, balancing familiar Twix branding with a more expressive and contemporary execution.
RESULTS & IMPACT
Built to stand out without losing what makes it Twix.
The final concept created a more distinctive and energetic packaging experience while maintaining a clear connection to the existing brand. Extending the visual language into animation demonstrated how the concept could remain consistent beyond the pack and work across additional brand touchpoints.
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Stronger shelf presence → bolder visual hierarchy and more distinctive packaging
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Maintained brand recognition through familiar Twix assets and cues
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More cohesive visual system across packaging formats
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Extended brand expression through motion and animation
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Flexible creative direction that could translate across future touchpoints
