Brand identity & logo design
TH Collective
A personal brand identity created for freelance designer Twaney Hattingh, designed to feel elegant, meaningful and distinctly her own.
The identity combines a custom TH monogram with a refined colour palette and supporting graphic elements to create a cohesive foundation for her creative work.
THE WORK
Personal meaning, built into the identity.
The visual identity centres around a custom monogram formed from Twaney’s initials, with subtle references to her faith incorporated into the structure of the mark. Deep green and soft pink establish a balance of confidence and warmth, while secondary logo variations and supporting graphics give the identity flexibility across different applications.
Andrew Elegant
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RESULTS & IMPACT
An identity that feels unmistakably personal.
The final system transformed personal values, initials and creative direction into a distinctive identity that could represent Twaney consistently while still allowing her work to remain the focus.
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More distinctive personal identity → custom TH monogram built around her story
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Meaningful brand symbolism through subtle references to faith and personal values
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Stronger visual consistency across primary, secondary and submark applications
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Balanced brand personality through an elegant green and soft pink palette
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Flexible identity system supported by additional graphic and pattern elements
