Brand identity & logo design
Soweto Wine & Lifestyle
A conceptual rebrand for the Soweto Wine & Lifestyle Festival, created to give the event a more distinctive, contemporary and cohesive visual identity. The new direction celebrates wine, food and South African culture through bold colour, playful illustration and a flexible festival-ready design system.
THE WORK
A festival identity with more flavour.
The rebrand introduced a refreshed logo system, bold yellow and navy palette and a collection of playful illustrations inspired by wine, food and the festival experience. The identity was then extended across event tickets, promotional material, branded merchandise and other touchpoints to create a recognisable visual world around the festival.
RESULTS & IMPACT
One identity, built for the whole experience.
The final concept transformed the festival into a more cohesive and recognisable brand, with a flexible visual system capable of carrying the same personality across everything from event communications to physical branded applications.
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Stronger festival recognition → distinctive logo, colour and graphic language
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More cohesive brand experience across physical and promotional touchpoints
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Flexible identity system through primary, secondary and submark logos
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More expressive personality with custom wine, food and lifestyle illustrations
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Scalable event framework designed to adapt across future festival applications
