Brand identity & logo design
Salvage Genie
A visual identity and branded collateral system created for Salvage Genie, a vehicle recovery service supporting workshops and dealerships with abandoned or unpaid vehicles.
The project combined a bold automotive-inspired logo with business cards and service material designed to communicate the brand clearly and professionally.
THE WORK
Giving a specialist service a distinctive identity.
The visual direction was built around a bold black, silver and magenta palette with an automotive-inspired logo designed to feel confident and instantly recognisable. The identity was extended across business cards and service posters, creating a consistent system for both customer-facing communication and everyday business use.
RESULTS & IMPACT
A stronger identity for a specialised service.
The final system gave Salvage Genie a more cohesive and professional brand presence, helping communicate a complex service through clear, recognisable and consistent visual touchpoints.
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Stronger brand recognition → distinctive automotive-inspired visual identity
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More consistent communication across logo, business cards and service material
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Clearer service positioning for workshops and dealerships
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Professional customer-facing presence across sales and informational collateral
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Flexible visual system designed to work across both print and digital applications
