marketing & social media design
Miami Burn
A social media design system created for Miami Burn Tanning Salon, bringing a brighter, more recognisable visual identity to its Instagram presence.
The work covered feed posts, Reels graphics and Story Highlights, combining bold colour, lifestyle imagery and informative content across the platform.
THE WORK
Turning the feed into part of the brand.
The social content was designed to make Miami Burn feel more consistent, vibrant and instantly recognisable online. Promotional posts, tanning education, client content and loyalty messaging were brought together through a flexible visual style that could adapt across posts, Stories, Highlights and Reels.
Brasika
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Inclusive Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
PF Reminder Pro
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
RESULTS & IMPACT
A stronger social presence, built to stay consistent.
The final system gave Miami Burn a more cohesive digital identity while creating enough flexibility for different types of content. The refreshed direction made promotions, educational information and brand messaging feel connected rather than like individual standalone posts.
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Stronger visual consistency → one recognisable look across Instagram content
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More distinctive brand personality through bold colour, typography and imagery
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Clearer content hierarchy across promotions, education and client-focused posts
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Multi-format social system spanning posts, Reels and Story Highlights
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Flexible content framework designed to support ongoing social media activity
