Brand identity & logo design
Kaleido Radiology
A logo design for Kaleido Radiology, developed around the precision and visual language of diagnostic imaging. The custom “K” combines skeletal forms with an X-ray-inspired treatment to create an identity that immediately connects to the medical field.
THE WORK
Radiology, built into the letterform.
The identity centres around a custom “K” constructed using skeletal imagery, turning the initial itself into a direct reference to radiology. The glowing blue treatment and dark background reinforce the visual language of medical scans while giving the logo a distinctive and recognisable presence.
RESULTS & IMPACT
A logo that communicates before it explains.
The final mark creates an immediate connection between the Kaleido name and the radiology industry, using a simple visual idea to make the identity more distinctive and relevant to its field.
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Clear industry connection → skeletal imagery immediately references radiology
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More distinctive identity through a custom-built “K” letterform
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Strong visual recognition with a memorable X-ray-inspired treatment
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Clear name integration connecting the symbol directly to Kaleido
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Flexible logo system across symbol-only and full wordmark applications
